保養品廣告行銷企劃
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內容介紹:
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專案動機:
原因是一位我很喜歡的Youtuber,剛創立自己的品牌,初衷希望女孩們都能好好愛自己
剛好產品類型也是我喜歡的保養品類,因此就決定用她的品牌做專案了。
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重點技術:
Google關鍵字規劃工具
可以從關鍵字規劃工具中,找到我所需要的高搜索量關鍵詞。
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Google trends
可以了解關鍵詞搜索的時間分布,從而得知淡旺季。
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Google Ads
將整理好的關鍵詞,實際搭建在Ads的帳戶裡。
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專案心得&教學回饋:
這次的專案讓我體會到原來要做好一個投放策略,有這麼多前置步驟要一一分析,從剛開始就要先訂投放的目標,進而提升了我對ADS、Google trends、Google關鍵字規劃工具的瞭解,在帳戶搭建上也更加熟悉整體操作,總之這次的經驗讓我收穫滿滿,成就感十足。
最後謝謝達內提供我這樣一個好的學習管道,也謝謝Meloeo老師及所有小幫手這幾個月的陪伴,非常感謝你們。
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